Working closely with the American fashion brand Coach and Grazia from conception, MG carried out a promotional campaign to celebrate the launch of Coach’s flagship store in Regent Street.

Taking care of the planning, logistics, staffing and distribution from start to finish, we had over fifty staff working over two days in targeted shopping locations including Carnaby Street, Oxford Circus, Covent Garden and Tottenham Court road.

The success of this campaign was reliant upon our brilliant staff engaging with the public in order to promote the opening of Coaches flagship store and sample 100,000 copies of the special edition of Grazia.